Ubisoft Has Abandoned Their Watch Dogs Trademark

watch_dogs_game-HD

UPDATE: Ubisoft Montreal has reassured gamers that development of Watch_Dogs (with an underscore) is moving along. It’s possible that Ubi is readying a name change that includes the underscore at the US patent and trademark office.

ORIGINAL STORY: We know that Watch Dogs has seen an extensive release delay already, but this really comes out of left field. It seems Ubisoft holds six different US trademarks for Watch Dogs, some of them for game software, and others for merchandising purposes. According to the patent office, the publisher has filed an express abandonment for the primary application that holds precedence to game software and electronic programs.

You can see the entirety from the US patent office here. We’ve reached out to Ubisoft for further clarification. If this is true, the development of Watch Dogs could be in jeopardy.

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Dylan Zellmer

Dylan splits time between games journalism, designing video games, and playing them. Outside of his deep involvement in the games industry, he enjoys It’s Always Sunny in Philadelphia, Shameless, A Song of Ice and Fire, fitness, and family.
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  • Jed ‘Papa Doc’ Arain

    Oh dear God, this better not lead to anything “too bad!”

  • RomeoMattis

    Shame

  • Anon

    I think it’s obvious. The NSA got to them.

  • tech

    lol – i’m guessing its a simple matter of Watch Dogs trademark no longer needed now that Watch_Dogs is the official name. (Note the underscore)

    • DarthDiggler

      There has been no activity for trademarks under the term Watch_Dogs.

  • ilovegoogleglass

    Don’t cancel the game its basically finished

    • ChatWraithDeux

      How could you possibly know how finished a game is by seeing a trailer/demo?

      • ilovegoogleglass

        You don’t have to act “smart” dude…Its been 5 years going on 6…

        • ChatWraithDeux

          Don’t try to say something is “finished” like it’s a linear process. You have no idea how far along that game is.

          • ilovegoogleglass

            Yes but based on the amount of years its been in development and the fact it was playable at e3 gives an idea that its “basically” finish.

          • ChatWraithDeux

            except not. There are games whose development spans decades, and several iterations. Being able to play 1% of content for 15 minutes reveals nothing about the rest of the game. That’s even a stretch given the fact that a lot of games create demo content for events like e3.

            What you played at e3 might very well likely not even be in the final product.

          • ChatWraithDeux

            My point is, unless you work for the company, you’re completely uninformed and talking out of your ass.

          • ilovegoogleglass

            I do know that..

  • ilovegoogleglass

    So much money down the drain if true…

  • hesoyamdonMonster

    i dont think it true

    • ilovegoogleglass

      Why would the patent office lie?

      • hesoyamdonMonster

        i dont want it to be true

        • Censure

          LOL Nice clarification.

      • hesoyamdonMonster

        the only game truly compete to GTA

      • DarthDiggler

        The patent office likely isn’t “lying”. Perhaps Ubisoft is changing the name of the game.

      • hesoyamdonMonster

        maybe their changing the name

        • ilovegoogleglass

          probably

  • Matt

    The gameplay demo’s never gave me a rise anyway.

  • hakesterman

    I don’t think this game is going to be that great anyway.

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  • alex

    It was a fraudulent filing. Ubisoft never filed that request.

    “The Request for Express Abandonment purports to be signed by the Chief Executive Officer of Ubisoft Entertainment, Yves Guillemot. Mr. Guillemot, however, did not sign the Request for Express Abandonment, nor did Ubisoft Entertainment file the Request for Express Abandonment. The Request for Express Abandonment is fraudulent and was not filed by Ubisoft Entertainment or its representative,” via Polygon.

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