Microsoft And Machinima Have Officially Commented On XB1M13 (UPDATED)
UPDATE: Microsoft has further amended their reply to our inquiry. You can find the updated statement below,
“Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.” – Microsoft spokesperson
It seems that this statement further distances Microsoft from what they describe as “individual contracts” that Machinima had with their content partners. Furthermore, Microsoft has ended the promo and asked Machinima to post disclaimers on any videos tagged with XB1M13.
ORIGINAL STORY: As of now, you’re likely aware that we broke news over the weekend of a new campaign to promote Xbox One on Youtube‘s Machinima channel. At first, we thought it was business as usual, but later details proved that the dealings were somewhat covert in nature.
When we reached out to Microsoft for further clarification on the matter, we were given a joint statement from Microsoft and Machinima,
Joint statement from Machinima and Microsoft:
“This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December. The Xbox team does not review any specific content or provide feedback on content. Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima. For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion.”
This statement seems to implicate Machinima added the clause forcing YouTuber’s to speak only positive comments about themselves, Microsoft, and Xbox One after the deal had been struck. As for the confidentiality verbiage, Microsoft and Machinima state that it wasn’t created to disavow the existence of the promotion, only the guidelines for eligibility.
Our exclusive statement from Microsoft (above) has now been featured in Forbes online.
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