Mobile Developer Supercell Cashes In On Clash Of Clans
Back in September we attended NYGC 2013 and the buzz words of the conference were Candy Crush, free-to-play, whales, and Clash of Clans. Supercell has been doing extremely well with their mobile title Clash of Clans. Some of the numbers that were referenced during our day in Battery Park were astounding.
Yesterday, Supercell CEO Ilkka Paananen updated the developers blog with some amazing news. The developer has sold it’s majority stake (51%) to SoftBank and GungHo Entertainment for $1.53 billion. The studio is now a subsidiary of SoftBank as they’re now the majority shareholder.
This makes Supercell’s market value just over $3 billion, dethroning the former mobile alpha dog, Zynga. The investment is equally important to the studios employees,
“In line with this thinking, everyone at the company will participate in the upside and receive a portion of the proceeds from the investment,”‘
“None of us work here just for of money, but when the company succeeds, everyone should get their fair share of it and this transaction is no exception.”
Paananen also maintains that Supercell will continue to fully control it’s operations and remain in Finland, and it’s smaller office in San Francisco. The CEO remarked,
“In fact, and this may sound surprising to some, I feel that with this deal, we’re now more independent and in control of our future than we ever have been,”
Social and mobile gaming aren’t necessarily taking a piece of the core gamer pie anytime soon. But the genre has attracted a demographic that’s never had a vested interest in video games prior, women age 29-40. The numbers that games like Candy Crush Saga and Clash of Clans are posting can’t be ignored. The genre will likely continue it’s growth alongside the ever evolving mobile marketplace. After all, there’s 1.3 billion people on Earth that have access to a smart phone and about 250 million that own home consoles. You do the math.
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