EA Sports Has Now Lost The SEC Licensing Agreement On Top Of The NCAA
New broke last month that the NCAA had decided to not renew it’s exclusive license with EA Sports. An upcoming class-action lawsuit had much to do with the decision, but the NCAA also cited changes in the business climate as part of their reasoning.
Now it seems as if the Southeastern Conference has announced it won’t be licensing it’s trademarks for EA Sports NCAA football game. Their official statement,
“Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s),” the SEC said in a statement. “The Southeastern Conference has chosen not to do so moving forward.”
“Neither the SEC, its member universities, nor the NCAA have ever licensed the right to use the name or likeness of any student to EA Sports.”
EA still retains licenses from the Collegiate Licensing Company, and will reportedly continue to produce a college football game. The SEC withdrawal may hurt the product more than the NCAA deciding to not renew licensing. This will effectively remove the SEC Championship and could lead to other bowl games being omitted.
We’ll update when EA comments on the situation.
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