Select Ouya Developers Reveal Their Current Sales Figures
We’ve summarized the Ouya timeline before here on iGR, but we have a heavily abridged version for any and all newcomers to the subject. The Ouya is an open source, Android based gaming system that’s roughly the size of a grapefruit. It was and is Kickstarter‘s highest yielded crowdfunding effort. The Ouya has been plagued by a small launch lineup, bad reviews, and has had it’s fair share of trouble with Kickstarter backer fulfillment.
Now that the short history of the tiny console is out of the way, it’s time to talk about the all together poor sales some of the more notable developers are experiencing on the platform thus far. If your not familiar with the Ouya business model, all of the games are free to try, pay to keep in nature, so all of the numbers you’ll see upcoming reflect the times the software was downloaded and the contrasting follow through on purchases.
Matt Thorson of Towerfall seems to be one of the most satisfied developers of the bunch stating that Towerfall has sold about 2K units at an MSRP of $15, Thorson reflects on the sales saying,
“So sales have been surprisingly high for a new game on a new console. The game has definitely proven itself on Ouya, I think there’s enough demand to warrant bringing it to PC.”
Oregon Trail developer Ryan Wiemeyer confirmed to Gamasutra they’ve been downloaded over 13K times with a grand total of 501 sales. An abysmal adoption rate after trying the game for free. The dev wasn’t confident that the man hours of porting to the Ouya were worth it.
Adam Spragg of Hidden in Plain Sight revealed 1,900 sales with an average sale price of $2. If you’re unfamiliar, Hidden in Plain Sight is a pay-what-you-want game. The developer was justifiably surprised by the amount of downloads, but he notes that numbers seem to be falling off more recently.
Shay Pierce ported Bennett Foddy‘s Get on Top to the Ouya. The game has sold 520 copies at $2/unit off of 9,700 downloads. After the standard 30% cut Ouya takes, Pierce said the game had earned a grand total $728.
Other developers like NimbleBit and Knife Media have reported less than 600 sales combined for their games Nimble Quest and Red. Both developers mentioned that their games were fairly simple to port, so the extra exposure has been worth it.
Some developers are reporting less than $30/day prior to the 30% publishing fee. In some cases a less than 1% conversion rate is being reported (conversion rate refers to the downloads/sales numbers). Most developers seemed content with Ouya’s developer support, but they’ve cited reservations about the system’s controller and software discoverability regularly.
The Ouya is a prime example of failure to launch mentality. The console had a built in distribution base of over 63K backers, but a lack of software, and low conversion rates are likely going to drive the system into obscurity. Quality Indie titles are recording huge sales on multiple platforms nowadays, but it seems as if the Ouya is failing to properly incentivize it’s user base to purchase what they’ve sampled. It’s becoming more apparent to prospective developers that the Ouya may be more trouble than it’s worth.
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