PlayStation 4 Outpacing Xbox One Pre-Orders – Sony Raises Sales Forecast
The news that the Playstation 4 has seen higher console pre-order sales than the Xbox One during and after E3 is no surprise. At this years Electronic Entertainment Expo shots were definitely fired, and the console war has now officially begun. Information has confirmed the PS4 is outpacing Xbox One pre-sales 3:2 at major retailers. These numbers reference the amount of console pre-orders from 6/10-6/12. Meaning Sony’s E3 media briefing had a strong influence on consumers, some of which may have been swayed after spectating the opposing press conferences. Microsoft and Sony have taken a decidedly different stance on the way they’ll offer media to gamers and, in Microsoft’s case, a much wider casual audience. That’s not to say Sony wouldn’t love to capture said demographic, they’ve simply taken a more precise marketing approach to the Playstation 4. This indicates Sony may have learned from past mistakes, and has adapted to offer gamers products and policies that better resonate with them. For example:
In light of a more competitive price and seemingly pro-gamer policies Sony has adjusted it’s sales forecast for the PS4:
“Sony Corp is raising internal sales projections for the forthcoming PlayStation 4 videogame console amid positive signs about demand for the device,”
SCE CEO Andrew House did issue a small warning to consumers that unfortunately:
“demand may well outstrip supply.”
Gamestop has also reinforced this sentiment after seeing initial figures. Have you already pre-ordered a PS4? How about and Xbox One? Are you still on the fence? Let us know in the comments below.
Dylan Zellmer
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