EA axes ‘Online Pass’ program
As a relief to many, EA has decided to remove its controversial ‘Online Pass’ program for its games, Venturebeat has confirmed via e-mail. The decision is based partially on player response according to the publisher. EA’s most recent games have all required the pass to access their online features like multiplayer. A code activates the pass once, ending its one-time usage. A new code is needed (which requires a fee) if you want to play that particular game on a different console or allow a friend or family member to borrow the game.
EA Senior Director of Corporate Communications John Reseburg stated that:
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
The online pass is also embraced by other publishers like Ubisoft and Activision, and is seen as an obstacle combating against the used games market.