Blizzard Gives Back to Sandy Victims
Activision/Blizzard used an in game World of Warcraft pet purchase to raise 2.3 Million dollars for Hurricane Sandy Relief. Each $10 purchase of the games Cinder Kitten pet went directly to charity.
This is a fantastic example of what the Gaming Industry is all about. More publishers need to take a page fromBlizzard/Activision book.
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