Blizzard Gives Back to Sandy Victims

Cinder Kitten Relief

Blizzard Gives Back to Sandy Victims

 

 

 

 

 

 

 

 

 

Activision/Blizzard used an in game World of Warcraft pet purchase to raise 2.3 Million dollars for Hurricane Sandy Relief.  Each $10 purchase of the games Cinder Kitten pet went directly to charity.

This is a fantastic example of what the Gaming Industry is all about.  More publishers need to take a page fromBlizzard/Activision book.

 

 

 

 

Dylan Zellmer

I split time between games journalism and making video games. My love of it’s Always Sunny in Philadelphia, A Song of Ice and Fire (Game of Thrones), fitness and my family define me otherwise.